电子商务作为一种新的营销手段,从发展趋势来看,它的外延在不断扩散,以金融产品、旅游产品、精品消费为代表的物流电子商务将成为整个市场的重要补充力量。随着互联网电子商务的快速发展和大数据时代的来临,国内电商之间的各种博弈“战争”日渐频繁,对各领域占有的博弈日渐激烈,电商“价格战”、“阿里与恒大合作”等事件预示着中国电子商务行业的发展模式已需转型。电子商务相关行业如物流、旅游、电器、等行业内部之间相互博弈,激烈争夺着由电子商务行业所带来业务、利润和潜在收益。在围绕满足消费者需求的核心问题上的发展模式转型已然成为国内各大电商博弈的焦点,分析电商之间的各种博弈,了解国内电子商务的大方向和运作环境。 E-commerce as a new marketing tool, from the development trend, its extension is constantly expanding, and financial e-commerce represented by financial products, tourism products and fine consumer goods will become an important complementary force in the whole market. With the rapid development of Internet e-commerce and the dawn of big data era, various games among domestic e-commerce providers have become increasingly frequent, and the game held in various fields has become increasingly fierce. The electricity supplier “price war ”Ali and Hengda cooperation " and other events indicate that the development model of China’s e-commerce industry has to be transformed. E-commerce related industries such as logistics, tourism, electronics, and other industries play against each other, fierce competition for the business brought by e-commerce, profits and potential revenue. The transformation of the development model around the core issues of satisfying consumer demand has become the focus of the game among the major e-commerce operators in China. Various kinds of games between e-commerce providers are analyzed to understand the general direction and operating environment of domestic e-commerce.