房地产,一直以来就希望不仅仅是在兜售产品,而是出让一种生活。以目标客户典型性生活特征为主题,贯穿全流程的内容,在产品——现场体验——营销形象——物业服务层面的全面建构,以实现此种居者理想。 Real estate, it has always been the hope not only in selling products, but to sell a life. To target customers typical life characteristics as the theme, throughout the whole process of content, in the product - the scene experience - the image of marketing - property services to fully construct the level in order to achieve this ideal home.