《楚辞》作为当代艺术创新文化资源,在诸多艺术领域都有别具一格的创造,传播手段多种多样。比如在电影、戏剧、音乐、舞蹈、文学、绘画、书法、公共艺术、视觉传达、服装设计等诸多艺术形式中,都有精品和杰作。文章仅以绘画、书法、广告招贴三个领域为例,足见楚辞作为当代艺术创新资源的丰厚文化营养和传播价值。 As a creative cultural resource of contemporary art, “Chu Ci” has unique creation in many fields of art and has diversified means of communication. For example, in the art of film, drama, music, dance, literature, painting, calligraphy, public art, visual communication, costume design and other art forms, there are fine and masterpieces. Taking the three fields of painting, calligraphy and advertisement as examples, the article shows that Chu culture is rich in cultural nutrition and communication value as a creative resource of contemporary art.