最近几年,随着国内农药市场的竞争日趋激烈,很多农药企业面临着市场竞争力下降、市场份额下滑等问题,农药营销活动也未能给企业带来预期的收益,A公司也不例外。A公司是一家典型的中国农药企业,目前拥有2个农药原药生产基地和1个农药制剂加工厂。老客户不断流失、营销活动陷入困境,这是目前摆在A公司管理层面前的一道难以逾越的坎。如何规避营销行为的短期性,对自身营销资源进行有效地分析、整合,走出农药营销的困 In recent years, with the increasingly fierce competition in the domestic pesticide market, many pesticide companies face the problems of declining market competitiveness and declining market share, and pesticide marketing activities have not brought the expected benefits to the enterprises. Therefore, Company A is no exception. A company is a typical Chinese pesticide companies, now has two production bases of pesticides and a pesticide processing plant. Constant loss of old customers, marketing activities in trouble, which is currently placed in front of A company management an insurmountable ridge. How to avoid the short-term marketing activities, marketing resources for their own effective analysis, integration, out of the trap of pesticide marketing