十几年来,我国的广告写作取得了令人瞩目的成绩,但与发达国家相比,还处于起步阶段,还有许多不尽如人意的地方。本文仅就广告写作中急需解决的几个问题谈谈自己的看法。一、认识片面,言之无理 Over the past decade or so, China’s advertising has made remarkable achievements in writing, but compared with developed countries, is still in its infancy, there are many unsatisfactory places. This article talks about your own opinions on just a few issues that need to be addressed in advertising writing. First, one-sided understanding, unreasonable