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随着互联网的发展,微信、微博、客户端等新媒体平台逐渐侵占媒体行业的主流地位,传统报业迎来了新的发展阶段,进入传统媒体与新媒体融合发展的新时代。媒体融合发展时期,传统报业需要改革创新,满足市场需求,实现自身的可持续发展,其报业财务管理是报业改革的重要组成部分之一。本文从媒体融合发展时期报业财务管理的含义入手,分析媒体融合发展时期报业财务管理的现状及面临的挑战,并给出有效的改善措施。
With the development of the Internet, new media platforms such as WeChat, Weibo and the client gradually occupy the mainstream status of the media industry. The traditional newspaper industry ushered in a new stage of development and entered a new era in which traditional media and new media converge. During the period of media convergence and development, the traditional newspaper industry needs to reform and innovate to meet the market demand and realize its own sustainable development. The financial management of newspaper industry is one of the important components of newspaper industry reform. This article starts from the meaning of financial management of newspaper industry during the period of media convergence and development, analyzes the status quo and challenges of financial management of newspaper industry during the period of media convergence and development, and gives effective measures for improvement.