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从传统的计划经济向社会主义市场经济转变，为文化建设提供了前所未有的良好机遇。但市场并不会自动带来文化的繁荣，相反可能暗藏着许多现实的危险。目前生产型文化萎缩，消费型文化畸形发育，劣质文化恶性膨胀，特别是文化创造力的危机，使“文化沙漠化”成为一种可感的威胁。为了防止文化沙漠化，必须努力把握文化市场所特有的规律，探索“文化市场化”以及文化生产和创新的新思路。
The transformation from the traditional planned economy to the socialist market economy has provided unprecedented opportunities for cultural construction. However, the market does not automatically bring cultural prosperity. On the contrary, it may hide many real dangers. At present, the shrinking of culture-oriented culture, the deformity of consumer culture, the malignant expansion of inferior culture, and especially the crisis of cultural creativity make “cultural desertification” a threatening threat. In order to prevent cultural desertification, we must strive to grasp the unique laws of cultural markets and explore new ideas of “cultural marketization” and cultural production and innovation.