博物馆事业的可持续发展,不仅需要良好的外部环境,也需要博物馆自身强化管理,其中博物馆的法制化规范化、管理体制创新、运行机制改革、职业道德建设、综合评价体系、社会投入机制等方面,均是当前在博物馆管理中应该重视和解决的突出问题。新形势下,要谋求博物馆的可持续发展,必须转变原来的封闭运作模式树立新的博物馆市场营销观念。 The sustainable development of the museum business not only requires a good external environment, but also requires the museum to strengthen its own management, including the legalization of museums standardized, management system innovation, operational mechanism reform, construction of professional ethics, comprehensive evaluation system, social investment mechanism, These are the outstanding problems which should be paid attention to and solved in the current museum management. Under the new situation, in order to seek the sustainable development of the museum, we must change the original closed operation mode and set up a new museum marketing concept.