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媒体传播环境的变化以及媒体对受众信息接收体验的满足与适应,是新闻报道语言呈现出网络化倾向的重要原因。网络化语言的出现,对新闻传播同时发挥着正面与负面影响,因此,新闻从业者有责任推动新闻报道语言网络化的规范发展,确保网络用语的选择与新闻内容相契合,并在避免使用低俗网络用语的基础上,体现新闻报道对价值观的正面引导作用。只有如此,网络用语与新闻报道才能实现融合与共赢。
The change of the media communication environment and the media’s satisfaction and adaptation to the reception experience of the audience information are the important reasons why the news report language shows a tendency of networking. The emergence of networked language plays a positive and negative role in news communication. Therefore, it is incumbent upon journalists to promote the normative development of language coverage of news reports, to ensure that the choice of internet terms is compatible with news content and to avoid the use of vulgar On the basis of internet terminology, it reflects the positive guiding effect of news reports on values. Only in this way, the network language and news coverage can achieve the integration and win-win situation.