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狄瑞杰(Carlos De Jesus)宝洁大中华区男士剃须护理及金霸王动力副总裁Carlos领导的跨职能团队致力于使宝洁最大的两个国际品牌:吉列和金霸王在中国大陆,香港和台湾实现增长。他的团队所负责的市场职能包括上述品牌的销售、市场营销、生产制造及配送。过去的一年对于宝洁来说并不好过,业绩增长放缓和旗下品牌大瘦身让这一全球最大日用消费品公司倦容浮现。而宝洁公司在2005年以570亿美元并购的男士理容品牌吉列在全球市场仍处于绝对领先的地位,在中国市场也以两位数的速度增长着。一路高歌猛进的背后,有着怎样的品牌秘籍?
Carlos De Jesus, Procter & Gamble Greater China Men’s Shaving Care and Vice President, Duracell Dynamics Carlos’s cross-functional team is committed to bringing P & G’s two largest international brands: Gillette and Duracell in China, Hong Kong and Taiwan to achieve growth. The marketing functions that his team is responsible for include sales, marketing, manufacturing and distribution of the above brands. The past year was not a big deal for Procter & Gamble, with its slowdown in performance growth and its big brand weight-loss making the world’s largest consumer-goods company bored. In 2005, the Procter & Gamble brand, which is acquired by Procter & Gamble for $ 57 billion, is still in the leading position in the global market. It has also enjoyed double-digit growth in the Chinese market. Behind the triumph all the way, with what brand of cheats?