根据EnfoDesk易观智库研究显示,2011年11月服装服饰行业品牌网络广告投放规模较10月略有下降,降幅为6.7%。从细分市场的投放情况来看,在众多品类均不同幅度减少的情况下,鞋类大幅增长37.7%,网络广告投放规模占市场总份额的4.8%,略有增长。主要受季节因素拉动,女士棉鞋的投放大幅上升。 According to EnfoDesk Analysys think tank research shows that in November 2011 apparel industry brand online advertising market slightly lower than in October, a decrease of 6.7%. Judging from the breakdown of market segments, the footwear industry witnessed a substantial increase of 37.7% in the case of various categories with different reductions, and the online advertising market accounted for 4.8% of the total market share with a slight increase. Mainly affected by the seasonal factors, women’s cotton shoes increased substantially.