从全国范围看,电子商城作为IT产品交易的主要经营业态,已经有10多年的历史。已经投入使用的电子商城,大多数处于低水平竞争、同质化经营阶段。打造电子商城品牌,提升电子商城价值已经成为必须研究的重大课题。电子商城品牌的内涵是什么?商城品牌是经营能力、管理水平、服务质量 From a national point of view, e-mall trading as IT products as the main business format, has more than 10 years of history. The electronic mall has been put into use, most of them in the low-level competition, homogenization of the business phase. To build the e-mall brand, to enhance the value of e-mall has become a major issue that must be studied. What is the connotation of e-mall brand? Mall brand is the management ability, management level, quality of service