湖南网院电子商务专业在办学过程中有过波折。在新形势下,通过对该专业人才需求市场进行细分,按照湖南经济发展用人需求情况,结合学校历史发展和资源条件,运用市场营销STP策略[1],将电子商务专业人才培养定位在为地方中小企业服务,这不但对湖南网院其他专业定位有帮助,也对缺乏行业背景的同类商贸定位又借鉴意义。 Hunan Institute of e-commerce in the school has had twists and turns. Under the new situation, through the subdivision of the demand market for professionals, in accordance with the needs of economic development in Hunan Province, combined with the school’s historical development and resource conditions, the use of marketing STP strategy [1], e-commerce professionals in training at Local SME services, which not only help other professional positioning of Hunan Institute, but also the lack of industry background of the same kind of business positioning and reference.