论文部分内容阅读
目前,众筹模式在我国影视行业中的应用尚处于尝试与起步阶段,我国学术界对影视众筹的理论研究还比较有限。因此,对影视众筹做出系统性、理论性的研究不仅有利于把握其发展现状和未来动向,对我国传统影视行业乃至整个文化产业来说,更有利于提供一种全新的产业变革思路,促进影视业运作模式的创新和发展。本文从影视众筹的内涵入手,详细阐述了我国影视众筹的产生背景、发展现状,总结我国影视众筹的运行机制和主要特点。同时从我国影视众筹面临的困境出发,对影视众筹的长远发展提出了相关建议,并希望通过对我国影视业众筹的现状及问题研究来探讨在大数据时代众筹模式能否拓宽我国影视行业和整个文化产业的融资渠道,以期对我国文化产业的变革与发展提供新的思路。
At present, the application of crowdfunding mode in the film and television industry in our country is still at an attempt and initial stage. The theoretical research on the crowdfunding of film and television in our country is still relatively limited. Therefore, to make a systematic and theoretical study on the crowdfunding of film and television is not only conducive to grasp its development status and future trends, but also conducive to providing a brand-new industry change mentality to China’s traditional film and television industry and even the entire cultural industry. Promote the innovation and development of film and television industry operation mode. This article starts with the connotation of crowdfunding in film and television, elaborates the background and development status of China’s film and television crowdfunding in detail, and summarizes the operation mechanism and main characteristics of China’s film crowdfunding. At the same time, from the predicament faced by China’s film and television crowdfunding, this article puts forward some suggestions on the long-term development of film and television crowdfunding and hopes to explore whether the crowdfunding mode in the era of big data can broaden our country Film and television industry and the entire cultural industry financing channels with a view to the reform and development of China’s cultural industries provide new ideas.