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分析了高校学报发行的障碍因素,认为影响学报发行的内在因素主要是学报的强学术性、泛专业性、乏个性性、低时效性;外部因素是市场意识淡薄、发行方式单一、管理体制陈旧、发行竞争不公平。提出创新管理机制,加强读者意识和发行职能;增强专业色彩和个性,适应目标读者的需求;增强可读性,吸引更多外围读者;拓宽发行渠道,提高发行服务质量等提高发行量的基本思路和对策。
The paper analyzes the factors that hinder the publication of college journals, and considers that the internal factors affecting the publication of journals are mainly academic, pan-professional, lack of individuality and low timeliness. The external factors are weak market awareness, single issuance method and outdated management system , The issue of competition is not fair. Put forward innovative management mechanism to enhance reader awareness and distribution functions; enhance professional color and personality to meet the needs of target readers; enhance readability and attract more peripheral readers; broaden distribution channels and improve the quality of distribution services, such as the basic idea to improve circulation And countermeasures.