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文章分析了市场营销类专业课程教学内容与教学方法改进的必要性,并指出了传统教学存在的问题,针对性地提出了市场营销类专业课程教学内容与教学方法改进的思路与措施。
The article analyzes the necessity of improving the teaching content and teaching methods of marketing specialty courses, points out the problems existing in the traditional teaching, and puts forward the ideas and measures to improve the teaching contents and teaching methods of marketing specialty courses.