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最近几年来,零售药店的店员明显感觉到:消费者越来越聪明了。药品零售行业曾经最热门的“终端拦截”越来越不灵验,消费者对店员的依赖度明显降低了。随着39健康网“药品通”、丁香园“用药助手”等APP的日益流行,消费者怀揣手机进入药店,用手机扫描条形码确认药品信息,进行简单的比较后购买,将成为未来的常态消费场景。在线医学信息兴起让消费者更聪明互联网的出现颠覆了传统信息获取模式,使得消费者和专业人士越来越容易获取和使用专业信息。39健康网、好大夫等医学信息
In recent years, clerks at retail pharmacies have clearly felt that consumers are getting smarter. Drug retail industry has been the most popular “terminal interception ” more and more incompliance, consumers significantly reduce the dependence on the clerk. With the increasing popularity of APP, such as Clarity Garden and Clove Garden, consumers carry mobile phones into pharmacies, scan barcodes with mobile phones to confirm drug information, and make a simple comparison and purchase afterwards. The future of normal consumption scenarios. The rise of online medical information to make consumers smarter The advent of the Internet has subverted traditional modes of access to information, making it increasingly easier for consumers and professionals to access and use specialized information. 39 health network, good doctor and other medical information