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一、关于招标时段标的物的调整 2003年,招标时段一大变化是标的物的调整:将新闻联播前的3个5秒调整为4个15秒广告,满足了企业承载广告信息量的要求;天气预报5秒改成7.5秒,并与天气预报片尾广告捆绑招标;A段指定正数位置由4条15秒调整为3条15秒;晚间电视剧特约播映增加了5秒预告与企业角标等回报形式。标的物的调整无可厚非,但关键是
First, the tendering period subject matter adjustments In 2003, a major change in the bidding period is the subject matter of the adjustment: the news broadcast before the 3 5 seconds adjusted to 4 15 seconds of advertising, to meet the business requirements of carrying the amount of advertising information; Weather forecast 5 seconds into 7.5 seconds, and with the weather forecast trailer advertising bundled tender; A section of the designated positive position from 4 15 seconds to adjust 3 15 seconds; evening TV specials broadcast an increase of 5 seconds notice and business corners, etc. Return form. The subject of the adjustment is understandable, but the key is