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人们常说“一年之计在于春”,对于农民来说,指的是春天的筹划、耕种对全年的收获至为重要。对于花卉销售商,也是“一年之计在于春”,“春”指的不是“春季”,而是“春节”。春节前后的年宵花市是一年中花卉销售的最高峰,有人估计,年宵花消费占花卉全年消费量的50％强,而且每年以10％以上的速度递增,花卉经销商年宵花销售额要占到全年销售额的70％左右。时下2003—2004年度年宵花市已经过半,新的特点逐渐浮现,这些特点非常宝贵,有许多可借鉴之处,对下一年度的年宵花经营有参考价值。
People often say that “the plan of a year lies in the spring.” For the peasants, this refers to the planning for the spring. Cultivation is of great importance to the whole year’s harvest. For flower sellers, but also “a year is based on the spring,” “Spring” refers to not “spring”, but “Spring Festival.” Annual flower market before and after the Spring Festival is the peak year of flower sales, it was estimated that the annual consumption of flowers accounted for 50% of the annual consumption of flowers strong, and an annual increase of more than 10%, the flower dealer Lunar New Year Sales accounted for about 70% of annual sales. Nowadays, the annual flower market in 2003-2004 has been more than half, and new features are gradually emerging. These features are very valuable and there are many references for the management of the next year’s Lunar New Year flowers.