中国即将加入世界贸易组织。农业作为中国经济的基础产业,面临着巨大的机遇和严峻的挑战。从现在来看,实施农业名牌战略,尽快提高农产品质量,发展名牌农产品,是一项极其紧迫的任务。大量事实表明,农业只有以创名牌为立足点,才能抗御国外农产品的冲击,才能有效保障农民增收和农? China is about to join the World Trade Organization. As the basic industry of China’s economy, agriculture faces enormous opportunities and severe challenges. From now on, it is an extremely urgent task to implement the brand strategy of agriculture, improve the quality of agricultural products as soon as possible, and develop brand-name agricultural products. A large number of facts show that only by establishing a brand name as a foothold in agriculture can we resist the impact of foreign agricultural products and effectively protect farmers’ income and agriculture.