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推广会是医药企业开拓市场常用的一种方式,它一般分为医院推广会和商业推广会两种形式。医院推广会是指医药企业的产品获准进入或已经进入大、中型医院后,企业和医院联合召开的一种产品介绍会。目的是通过向医生介绍产品的药理研究、毒性实验、临床使用、功能主治等多方面的情况,增加医生对产品的认识,促进医院使用量的增长。医院推广会操作步骤一、与药剂科主任约定时间和地点。时间一般为下午下班前1～2小时,
Promotion is a commonly used way to open up the market for pharmaceutical companies. It is generally divided into two forms: hospital promotion meeting and commercial promotion meeting. The hospital promotion meeting refers to a product introduction meeting jointly held by the enterprise and the hospital after the products of the pharmaceutical enterprise are permitted to enter or have entered the large and medium-sized hospitals. The purpose is to increase doctors' understanding of products and promote the growth of hospital usage by introducing to doctors the various aspects of pharmacological research, toxicology experiments, clinical use and functional indications. Hospital promotion meeting steps, and pharmacy director appoint time and place. The time is usually 1 ~ 2 hours before get off work in the afternoon,