媒介,单数为medium,复数为media,也译媒体。原是指一种使双方发生关系的中介物。“媒介”一词具有多义性,在不同场合有不同的含义。例如,我们可以说语言、文字是传播媒介,可以说电话、电脑、报纸、书籍、电视等是传播媒介;同样,我们也可以说报社、出版社、电台、电视台是传播媒介。“①在现代传播学里,媒介是指传播信息的载体、渠道、中介物、工具或技术手段及与之相应的媒介组 Media, singular for medium, plural for media, also translated media. Originally refers to a relationship between the two intermediaries. The term ”medium“ is ambiguous and has different meanings on different occasions. For example, we can speak languages ​​and texts as the medium of communication. We can say that telephones, computers, newspapers, books and television are the media. Similarly, we can also say that newspapers, publishing houses, radio and television stations are the media. ”①In modern communication, media refers to the carrier, channel, intermediary, tool or technical means of dissemination of information and its corresponding media group