节事活动从多角度影响着城市品牌的塑造和发展。重庆是一座历史文化名城,也具有丰富的桥梁文化资源,被誉为“中国桥都”。文章从城市品牌视角,通过深度挖掘重庆的桥梁文化旅游资源优势,提出重庆桥梁文化旅游节的开发策略,提升重庆城市的品牌形象,打造重庆桥都的国际化品牌。 Festival events affect the shaping and development of city brand from many aspects. Chongqing is a historical and cultural city, also has a wealth of bridge cultural resources, known as the “China Bridge are ”. From the perspective of city brand, this paper explores the development strategy of Chongqing Bridge Culture and Tourism Festival through excavating the advantages of Chongqing’s bridge culture and tourism resources, enhances the brand image of Chongqing city, and builds the international brand of Chongqing Qiaodou.