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英国的广告分为三大类:一,非广播电视类广告;二,广播类广告;三,电视类广告。对于广告的监管,也是“三权分立”。首先,英国电视机构经过长期的修订和完善,补充制订出《独立电视委员会广告业行为标准准则》监督规范电视广告其次,电视广告稿或者电视广告样本的审查由电视广告审查中心(BACC)负责;广告播出后,其社会效果和反映由广告标准局来进行监控,一旦出现不良社会反映,立即停播。
British advertising is divided into three categories: First, non-radio and television ads; Second, radio ads; Third, television ads. For the regulation of advertising, but also “separation of powers”. First, the British television agencies, after a long period of revision and improvement, supplement and formulate the “Independent Television Commission Guidelines on Code of Conduct for Advertising Industry” to supervise the regulation of television advertisements. Secondly, the review of television commercials or TV commercial samples is conducted by the Television Advertising Review Center (BACC) After the advertisements are broadcast, their social effects and reflections are monitored by the Bureau of Advertising Standards (ADB). In case of adverse social reactions, they will be stopped immediately.