“更有价值的”男性服装消费者呈现出更加外向型的需求,更加看重别人的评价,因此男性对品牌也会更加地看重。对于男性消费品来说,特别是像服装这类既有功能属性,又有场景属性,更有情感属性的消费品,很多层面是相同的。这份男装市场的报告是一份很大很全的报告,由于篇幅的限制,我们只摘取一些不仅对男装行业有价值,同时对其他男性消费品也有参考的内容。调查范围:全国14个省、区、市,包括黑龙江、吉林、辽宁、北京、山西、湖北、河南、上海、福建、广东、广西、四川、云南、陕西调查方法 :在线调查样本量:20~45岁男性消费者,共5000样本 “More Valuable” Male apparel consumers show a more outward-looking demand, more emphasis on the evaluation of others, so men will pay more attention to the brand. For men’s consumer products, especially consumer goods like clothing, which have both functional attributes and scene attributes and more emotional attributes, are many at the same level. The men’s market report is a very full report, due to space limitations, we only pick up not only valuable for the men’s business, but also for other men’s consumer goods also have reference content. Survey: 14 provinces, autonomous regions and municipalities in the country including Heilongjiang, Jilin, Liaoning, Beijing, Shanxi, Hubei, Henan, Shanghai, Fujian, Guangdong, Guangxi, Sichuan, Yunnan and Shaanxi Survey Method: Online Survey Sample Size: 45-year-old male consumer, a total of 5000 samples