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传递品牌价值实现整合品牌营销天士力为了更好的代表中国企业在世界舞台上展现中医药及大健康产业取得的成绩,提升品牌国际化认知,确立以“健康种子”的形象参展世博会。寓意“天士力播种健康,承载大爱,如种子般富有顽强生命力,将大健康根植服务于全球家庭”。彰显天士力“追求天人合一,提高生命质量”的企业理念,“创造健康,人人共享”的企业使命。同时在视觉传播与媒体传播中始终以“健康种子·爱予未来”的主题贯穿。
Delivering Brand Value and Realizing Integrated Brand Marketing Tasly will enhance the international recognition of its brand and establish its image as a “healthy seed” at the World Expo to better represent the achievements made by Chinese enterprises in the Chinese medicine and large health industry on the world stage. Implied “Tasly sowing health, carrying love, such as seed-rich tenacious vitality, will provide great health rooted in the global family.” Highlight Tasly “the pursuit of harmony between man and nature, improve the quality of life,” the corporate philosophy, “create a healthy, everyone sharing” business mission. At the same time, the theme of “Healthy Seeds, Love for the Future” has always been permeated in the field of visual communication and media communication.