A 6Ps-Based Analysis of HTC Company’s Marketing Strategies in Mainland China

来源 :中国经济评论:英文版 | 被引量 : 0次 | 上传用户：jjdoris1

【摘要】

：

Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earli

【作者】

：

GUO Yingqiu NI Jincheng

【机构】

：

UniversityofShanghaiforScienceandTechnology

【出处】

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中国经济评论:英文版

【发表日期】

：

2021年3期

【关键词】

：

HTC marketing strategies smart phones Mainland market

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Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones manufacturing.Since 2011,due to its comp

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A 6Ps-Based Analysis of HTC Company’s Marketing Strategies in Mainland China

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