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利用企业内、外部资源积极进行整合营销传播,将统一的品牌信息通过各种传播手段传播给目标客户是中国户外广告行业的必经之路。
The use of internal and external resources to actively carry out integrated marketing communication, the unified brand information through various means of communication to target customers is the only way for outdoor advertising industry in China.