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近日,内衣品牌都市丽人公布了在香港上市后第一份业绩表:今年上半年,营业利润同比增长40%,并保持着20%以上的年增长速度。与此同时,童装市场翻滚着热浪向都市丽人袭来,在成人内衣上尝到甜头的都市丽人也压抑不住悸动,将目光聚焦到了儿童身上,希望凭借自身的品牌影响力迅速打开儿童内衣市场,在完善产品结构的同时挖掘潜在市场。众所周知,童装近乎苛刻的设计、质量要求对于很多企业来说是不可逾越的雷池,而作为大众消费品牌的都市丽人为何会以身涉险?其童装产品特色又在哪里?童装内衣真能划分出来吗?或许,进军童装市场只是都市丽人上市融资进而疯狂扩张的一个华丽噱头。
Recently, the underwear brand City Beauty announced its first listing after listing in Hong Kong: in the first half of this year, operating profit increased by 40% over the same period of last year and maintained an annual growth rate of over 20%. At the same time, the children’s clothing market tumbled heat waves hit the urban beauty, the taste of adult underwear sweet beauty of the city can not suppress the throbbing, the eyes focused on children, hoping to quickly open under the influence of their own brand of children’s underwear Market, tap the potential market while improving the product mix. As we all know, children’s clothing is almost harsh design, quality requirements for many companies is an insurmountable thunder pool, and as a mass consumer brand of urban beauty why risk? Its children’s clothing products and features? Perhaps, to enter the children’s clothing market is only a gorgeous listing of urban beauty and then crazy expansion of a gimmick.