何谓软实力软实力这个概念最早是由哈佛大学肯尼迪政治学院院长约瑟夫·奈教授在20世纪80年代末提出来的。此人曾担任克林顿政府的国家情报委员会主席和助理国防部长。今年4月初,他推出了一本名为《软实力:世界政治中的致胜之道》的新书,对以切尼、拉姆斯菲尔德和沃尔福威茨为代表的崇尚武力的“新保守派”进行了批评。据他自己概括,软实力的定义是“通过吸引别人而不是强制别人来达到自己预想目的的能力。” 软实力大致包括:政治制度的吸引力、价值观的感召力、文化的感染力、外交的说服力以及领导人与国民形象的魅力和亲和力。美国政界和学术界大体分为“现实主义”和“自由主义”两派。主张凭借硬实力强行推行美国价值观,以确保“美国利益”的称 What Is Soft Power The concept of soft power was first proposed by Professor Joseph Nye, Dean of the Kennedy School of Political Science at Harvard University, in the late 1980s. This man was chairman of the Clinton administration’s National Intelligence Council and Assistant Secretary of Defense. In early April of this year, he launched a new book titled “Soft Power: The Way to Success in World Politics.” He also expressed his admiration for the “new” force represented by Cheney, Rumsfeld and Wolfowitz Conservative “criticized. According to his own definition, soft power is defined as ”the ability to reach one’s intended purpose by attracting others rather than forcing others.“ ”Soft power broadly includes the attractiveness of the political system, the charisma of values, the appeal of culture, The persuasiveness of diplomacy and the charm and affinity of the image of leaders and nationals. The American political and academic circles can be roughly divided into two groups: “realism” and “liberalism.” Advocating the imposition of American values ​​by virtue of hard power to ensure that the “U.S. interest” is called