就连中国最优秀的企业——海尔集团的CEO张瑞敏都在慨叹自己“越来越不会做企业”了。看起来一直无往不利的营销开始“失灵”了：娃哈哈进军童装失败了,养生堂的“尖叫”饮料也奄奄一息,健力宝的“爆果汽”早就不见踪影,百年名牌“王麻子”剪刀竟然破产……就连中国最优秀的企业——海尔集团的CEO张瑞敏都在慨叹自己“越来越不会做企业”了。中国企业界痛在深处的、关乎企业管理及营销创新的焦虑,是如此的急迫和严峻。市场营销环境愈加变幻莫测,一种营销手段的生 Even Zhang Ruimin, the CEO of Haier Group, the best Chinese company, laments that he “will not do business more and more.” Looks always unfavorable marketing began to “malfunction”: Wahaha into the children’s clothing failed, Yangshengtang’s “screaming” drink is also dying, Jianlibao “Buguoqi” long gone, the famous brand “Wang Mazi” scissors actually bankrupt ... Even China’s best company - Haier Group CEO Zhang Ruimin laments that they “do not do business more and more”. It is so urgent and grim that the pains of the Chinese business community are deeply rooted in the anxieties about business management and marketing innovation. Marketing environment more unpredictable, a marketing tool for students