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广告目标长安银行与陕西卫视丝路春晚项目的全面合作,主要广告目标是为实现长安银行产品体系多元化传播,获取广大消费群体对长安银行品牌的认可。策略亮点多台合办春晚的成功试水,将省级卫视合作的壁垒打通、融合互联网、移动互联网传播,品牌效应逐渐凸显,成为春晚市场的一股强劲力量,对电视行业改革发展来说意义深远。
Advertising objectives Changan Bank and Shaanxi Satellite TV Silk Road Spring Festival project comprehensive cooperation, the main advertising goal is to achieve the diversification of Changan Bank product system spread, access to the vast number of consumer groups Changan Bank brand recognition. Strategic Highlights Successful trial of multiple Spring Festival evening water trials, the provincial satellite TV cooperation barriers to get through, integration of the Internet, mobile Internet communications, brand effect gradually highlights, become a strong spring market Gala force, the reform and development of television industry significance Far-reaching.