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本文从传播学角度出发,通过历史分析法与问卷调查法,研究具有独特文化、风俗习惯、宗教信仰的维吾尔族农民居住的贫困小镇巴格其特殊的信息传播环境、信息传播模式的变化以及探索不同传播方式对镇经济发展的不同影响。文章指出小镇的信息传播环境中大众传播的尴尬地位、人际传播(尤其是意见领袖)的主导地位及其对小镇发展的深远影响。从而论证信息渠道单一、传播方式单一等问题是巴格其镇经济发展处于瘫痪状态、一直没能解脱贫困帽的重要原因。
Based on the perspective of communication, this paper studies the special circumstances of information dissemination and information dissemination in poverty-stricken small towns where Uyghur peasants living with unique culture, customs and religious beliefs are uniquely analyzed through historical analysis and questionnaire. Explore the different influences of different modes of communication on the economic development of the town. The article points out the awkward position of the mass media in the information communication environment of the town, the dominance of interpersonal communication (especially opinion leaders) and its far-reaching impact on the development of the town. Therefore, it is argued that the single channel of information and the single mode of transmission are the main reasons why the economic development of Baghdad is in a state of paralysis and has not been able to relieve poverty.