全球品牌的吉祥物是一个品牌的时代,品牌标志是品牌的行业和产业化的发展需要,在品牌时代,我们必须有新的认识和新的方法,本文试图在社会和文化的发展中,分析我国吉祥物品牌与平面设计的关系,强调统一,完善的设计思维,适应新时期的需要,以得到提高创意设计的一些思路和方法。 Global brand mascot is a brand era, the brand logo is the brand’s industry and industrial development needs in the brand era, we must have new understanding and new methods, this article attempts to social and cultural development, analysis The relationship between mascot brand and graphic design in China emphasizes unified and perfect design thinking to meet the needs of the new era so as to get some ideas and methods to improve creative design.