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视觉作为最直观的人类感觉,是了解以及获取信息的重要途径之一,视觉传达设计就是通过视觉将信息传达给受众的一种设计行为,而版式设计作为视觉传达设计的重要组成部分,就是以受众的普通心理为切入点来发掘其中的受众心理,版式设计者可以通过对不同视觉元素信息的优化排列,进而从视觉心理学的角度来吸引受众,进而让版式设计作品体现出实际的应用价值,正是人们对于视觉审美重视程度越来越高才造就了视觉心理学,文章从视觉心理学和版式设计的原则以及要点入手,对版社设计中视觉心理学的应用进行了重点分析。
Visual as the most intuitive human feeling is one of the important ways to understand and acquire information. Visual communication design is a kind of design behavior that transmits information to audience through vision. Layout design, as an important part of visual communication design, Audience’s general psychology as an entry point to explore the audience psychology, layout designers can optimize the arrangement of different visual elements of information, and then from the perspective of visual psychology to attract the audience, and thus make the layout design work reflects the practical value It is precisely because people pay more and more attention to visual aesthetics to create visual psychology. The article focuses on the application of visual psychology in the design of the publishing house from the principles and key points of visual psychology and layout design.