腾讯新闻客户端在微信端口有了第一支广告,在此之前广告主们也在移动端上进行着各种营销尝试,透过这些分散的热点,我们可以还原一个事实,那就是移动端的价值。那么该如何实现有效投放?事实上,我认为所谓数字营销并不应该是一个孤立的计划,回归本质,移动终端只是平台,它应该是融入在整个营销计划之中,负责匹配某一具体的营销目标。应用到实际,首先我们应该看清不同平台背后的用户使用特征,从而有针对性 Tencent News client in the WeChat port has the first ad, before advertisers are also mobile terminal for a variety of marketing attempts, through these scattered hot spots, we can restore the fact that the value of the mobile terminal . Actually, I think that the so-called digital marketing should not be an isolated plan. The nature of the return, the mobile terminal is only a platform, it should be integrated into the entire marketing plan, is responsible for matching a specific marketing aims. Applied to the actual, first of all, we should see the characteristics of the user behind the different platforms, so that targeted