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《功夫熊猫》与《花木兰》的票房奇迹震撼了国内动画业,这一震动给国内已经开展的如火如荼的三维动画产业添了一把火。然而,在影视广告商业化横行的同时,真正以传统艺术创作为主导的的民族型作品却因国内三维动画残酷的商业生存环境所制约,还在起步阶段时就让纯商业片占了先机。文章将以本土元素为切入点,从艺术、技术两个层面分析,为三维动画设计走向民族化提出新思路与准则,旨在讨论如何更有效的让三维影视动画产业和民族艺术元素相结合以达到和谐双赢的局面。
The box office wonders of “Kung Fu Panda” and “Mulan” shocked the domestic animation industry. This shock added a fire to the already booming 3D animation industry in China. However, while the commercialization of television commercials is rampant, ethnic-based works that are truly dominated by traditional art creation are constrained by the brutal commercial living environment of 3D animation in China. In the early stage, purely commercial films also took the lead. The article will be from the local elements as the starting point, from the two levels of art and technology analysis, for the three-dimensional animation design to the nationalization of new ideas and guidelines designed to discuss how to more effectively make the three-dimensional video animation industry and national art elements combined Achieve a harmonious win-win situation.