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平面设计属于视觉传达设计范畴,其宗旨就是通过视觉传达意念。所谓意者,思维也;念者,观念也。意念则是人们主观的思维和观念。它来自客观事物的具体反映,由人的大脑综合加工而成的。平面设计所传达的意念,正是设计师根据所设计对象的表象、内涵及其主要特性(个性)经过设计师的加工提炼,汇入设计师主观的意念,而用设计语言(设计符号或设计元素)准确地表现出来,它不再是设计对象原始的再现,而是设计师精心贯注的意念,所以设计作品才充满魅力。我们在拜读一些著名设计师的优秀设计时总感到有一种灵气,一种无形的冲击波。这就是设计作品中的每个符号无不凝结着设计大师的意念,使这些本来无生命的符号在精心构成中变
Graphic design belongs to the category of visual communication design, its purpose is to convey ideas through visual. The so-called Italian who, thinking also; read, the concept also. Ideas are people’s subjective thinking and ideas. It comes from the concrete reflection of objective things, synthesized by the human brain. The idea conveyed by graphic design is exactly the designer’s idea of the object to be designed, its connotation and its main characteristics (personality) refined through the process of the designer to import the subjective idea of the designer, and use the design language (design symbol or design Elements) accurately demonstrated, it is no longer the original representation of the design object, but the idea of elaborate designer, so the design work is full of charm. When we read the best design of some famous designers, we always felt there was a kind of aura, an invisible shock wave. This is where every symbol in the design works, without exception, the idea of a master designer, so that these inanimate symbols are elaborated