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定制游是在个性化背景下发展起来的全新的理念和方式,是根据个人的特定需求来进行市场营销组合,以满足每位顾客的特定需求~([1])。随着社会发展和人们收入水平的提高,休闲观念的深入人心,人们需求之间的差异性不断扩大,个性化需求日益明显,消费者对定制旅游的接受程度会越来越广泛。因此,本文就我国定制游发展现状、存在问题进行总结,并提出发展对策。一、我国定制旅游发展现状(一)国内制旅游发展现状随着我国经济发展和旅游服务的完善,旅游者的消费需求也
Custom tour is a brand new concept developed in the context of personalization. It is based on the specific needs of individuals to carry out marketing mix to meet the specific needs of each customer ~ ([1]). With the development of society and the improvement of people’s income level, the deep understanding of leisure concept, the ever-increasing discrepancy between people’s needs and the ever-increasing individual needs have made consumer acceptance of customized travel more and more widespread. Therefore, this article summarizes the status quo and existing problems of the development of customized tour in our country and proposes the development countermeasures. First, the status quo of China’s custom tourism development (A) the status quo of domestic tourism development With the improvement of China’s economic development and tourism services, consumer demand for tourists