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藏传佛教历史悠久,其又名喇嘛教,是佛教的组成部分,也是佛教重要体系之一,主要包括大乘佛教。藏传佛教具有浓厚的文化色彩,因此其文化旅游逐渐受到人们的关注和喜爱。本研究主要以市场细分为基础,分析藏传佛教的潜在需求,全面地掌握藏传佛教文化旅游的相关知识和理论,并研究目前的市场需求,最后制定藏传佛教旅游体验发展措施,以使得其文化旅游更加适应市场需求,并提高知名度,更好地传承藏族文化。
Tibetan Buddhism has a long history and is also called Lamaism. It is an integral part of Buddhism and one of the important systems of Buddhism. It mainly includes Mahayana Buddhism. Tibetan Buddhism has a strong cultural color, so its cultural tourism gradually by people’s attention and love. Based on the market segmentation, this study mainly analyzes the potential demand of Tibetan Buddhism, comprehensively masters the relevant knowledge and theory of Tibetan Buddhism cultural tourism, and studies the current market demand. Finally, it develops the measures for the development of Tibetan Buddhism tourism experience. Making its cultural tourism more responsive to market demand, raising awareness and better conveying Tibetan culture.