如何让道路美起来是个至关重要的大课题。建设道路的形象是交通形象工程的重要组成部分，改善路穿路况，为司乘人员提供安全、舒适、优美的运行环境是高速公路管理机构和部门的主要职责。本文以京石路形象工程建设为题，从路容路貌、绿化美化、广告设置、文明服务等方面做了介绍，供兄弟单位探讨。 How to make the road beautiful is a crucial issue. The image of road construction is an important component of traffic image engineering. Improving road running conditions and providing a safe, comfortable and graceful operating environment for department staff is the main responsibility of highway management agencies and departments. This article takes the image construction of Jingshi Road as the title, and introduces the road appearance, afforestation, advertisement setting, civilized service and other aspects for the discussion of brothers units.