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当一场灾难发生,社会对一个媒体的需求、对一个媒体的功能体现就变得异常的急迫。真正负责任的、有公信力的媒体一定要在灾难面前有所担当,灾难报道也成为检验媒体核心能力的一个标尺。如果说,“5·2”汶川特大地震发生后,国家救援行动背后更多体现的是国家的硬实力,那么电视等新闻媒体的抗震救灾报道作为救援行动一项重要组成,则体现了我们不断成长的软实力。两种力量的汇聚,改变了世界对中国的看法,也改变了观众心中的电视新闻。
When a disaster happens, society’s demand for one media becomes more and more urgent to the function of one media. Truly responsible and credible media must take the lead in the face of disasters, and disaster reporting has also become a yardstick for testing the core capabilities of the media. If we say that after the Wenchuan earthquake, the country’s hard power is more reflected behind the national rescue operations. As a result, rescue and relief work by news media such as television is an important component of the rescue operation. We continue to grow soft power. The convergence of the two forces has changed the world’s perception of China and changed the television news in the hearts of the audience.