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现在是我国的广播电视行业不断发展壮大的关键时期。因此,为了提高当前广播电视行业的综合竞争实力,进一步拓宽并占领国际市场,不断加强广电单位对自身的管理能力和市场的应对能力成为了当前广播电视行业发展中的核心问题。随着当前广电行业改革进程的不断推进,加强广电经营管理能力是广电行业发展的当务之急。财务管理作为经营管理中的关键环节,对提高管理能力、增强广电行业社会与经济双项效益有着重要的作用。本人通过立足广电行业财务管理现状,对当前广电行业财务管理中的问题及加强管理的措施展开了进一步的探讨。
It is now a crucial period for the continuous development and expansion of China’s radio and television industry. Therefore, in order to enhance the overall competitive strength of the current radio and television industry and further expand and occupy the international market, it has become a core issue in the development of the radio and television industry that continuously strengthening the management capability of the broadcasting and television units and the market’s ability to cope with this situation. With the continuous progress of the reform process of the radio and television industry, strengthening radio and television management ability is the top priority of radio and television industry. As a key link in business management, financial management plays an important role in improving the management ability and enhancing the social and economic benefits of broadcasting and television industry. Based on the status quo of financial management in radio and television industry, I conducted further discussion on the current financial management of radio and television industry and measures to strengthen management.