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德国汽车是世界汽车工业上的一朵奇葩,其做工、安全性、舒适度和设计在汽车界处于领先地位,受到世界各国爱车一族的青睐。而德国众多汽车品牌中,我们最熟悉的当属保时捷、宝马、大众、奥迪与奔驰。这五大汽车品牌引领了德国汽车潮流,同时也推动了世界汽车产业的发展。爱车一族对于这五大品牌的商标自然不会陌生,然而其中的深意也许并不为人知。作为历史悠久的成功企业,它们的商标匠心独具,了解商标也是了解企业和品牌的第一步,下文将一一解析。
German car is a wonderful work on the world automobile industry. Its workmanship, safety, comfort and design are leading in the automobile industry and are favored by car owners all over the world. Among the many German car brands, we are most familiar with the Porsche, BMW, Volkswagen, Audi and Mercedes-Benz. The five major car brands lead the trend of the German car, but also to promote the development of the world’s automobile industry. Car owners are naturally familiar with the trademarks of the five major brands, but perhaps the underlying meaning is unknown. As a long-established and successful business, their trademarks are original and understand the trademark is also the first step to understand the business and brand, the following will be analyzed one by one.