笔墨艺术作为中国传统文化元素之一,其内涵的审美观念具有超越时代的特性,这一点使其与现代招贴设计的融合成为了可能。本文就招贴设计和笔墨艺术在艺术范畴当中的关系,笔墨艺术融入招贴设计对我国招贴设计发展的意义及影响等方面展开分析、探讨;并以实践为依据,总结出了招贴设计融入笔墨艺术的方式方法,提出了新的发展方向,以适应我国招贴设计发展的需要。 As one of the elements of traditional Chinese culture, pen and ink art has its own connotative aesthetic conception that transcends the characteristics of the times. This makes it possible to integrate with modern poster design. This article analyzes the relationship between poster design and pen and ink art in the field of art, and the significance and influence of the integration of pen and ink art into poster design on the design and development of poster and poster in our country. Based on the practice, Methods and methods, put forward a new direction of development in order to meet the needs of China’s poster design and development.