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自媒体“苦日子”或来了。从9月1日起,由国家工商总局发布的《互联网广告管理暂行办法》开始施行。把广告主的范围扩大到自然人,将酒界网络红人、大V在内的自媒体也纳入管理,这是《互联网广告管理暂行办法》的一个“新亮点”。《暂行办法》明确规定,凡是互联网上(包括微信、微博)发布的广告,都要标注
Since the media “bitter day ” or came. From September 1 onwards, issued by the State Administration for Industry and Commerce “Interim Measures for the Administration of Internet Advertising” came into effect. Expanding the scope of advertisers to natural persons also incorporates self-media into the wine industry, such as Reds and Vs. This is a “new highlight” of the Interim Measures for the Administration of Internet Advertisements. “Interim Measures” clearly stipulates that all Internet ads (including WeChat, microblogging), should be marked