广播节目评估体系由听众调查统计、听众反馈、专家评估三个子系统构成。其中的听众调查统计属于量化评估，是整个评估体系的基础。通过市场调查所得的收听率、占有率、满意率等数据是衡量节目质量的主要指标。在这些指标中，收听率居主导地位。但因受节目类型、播出时段、时间 Radio program evaluation system consists of audience survey statistics, audience feedback, expert evaluation of three subsystems. One of the audience survey statistics are quantitative assessment, is the basis of the entire assessment system. Data collected through market surveys, such as listening rate, market share and satisfaction rate, are the main indicators of program quality. In these indicators, the rate of dominance. However, due to the type of program, broadcast time, time