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2012年电视剧市场成为“蝴蝶效应”的新注脚。原本以限制娱乐节目为初衷的“两限令”出台后,却间接导致电视剧竞争的持续加剧。如何应对电视剧市场的竞争,是2012年各电视台最为关注也最为困扰的课题。因为,电视剧的竞争正面临着两难困境。
TV market in 2012 to become “Butterfly Effect” new footnote. Originally to limit the entertainment program as the original intention of “two restrictions ” after the introduction, but indirectly lead to drama continued to intensify competition. How to deal with the competition in the TV drama market is the most concern and most troubling topic of all the television stations in 2012. Because the drama competition is facing a dilemma.