协调外部公共关系是现代企业管理中非常重要的一环,也是中高层管理人员的一项基本技能。汉高祖刘邦是协调外部、建立良好公共关系的好手,在发展壮大自己力量、建立和巩固汉帝国的过程中,刘邦成功地发挥了自己在公共关系方面的才能和技巧。刘邦协调外部关系的手段和技巧在今天的商业活动中仍有积极的借鉴意义。 Coordination of external public relations is a very important part of modern business management, but also a basic skill of middle and senior management. Han emperor Liu Bang is an expert in coordinating the outside world and establishing good public relations. In developing and strengthening his own strength and establishing and consolidating the Han Empire, Liu Bang has successfully demonstrated his talents and skills in public relations. Liu Bang’s methods and techniques for coordinating external relations still have positive referential significance in today’s business activities.