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近日,万达集团以6.5亿美元并购美国世界铁人公司100%股权,使中国首次拥有了一项国际顶级赛事产权,并购后,万达体育也成为全球规模最大的体育经营公司。发布会上,万达集团董事长王健林强调,中国以往报道该运动时全部启用了“铁人三项”这个名词,这显然是个误区,“铁人三项”这个名词现如今只归万达所有。“因为我们在中国已经获得了铁人公司的所有品牌,所以我们接下来还要做一些侵权行为的引导。现在大家使用‘铁人三项’这个名称,实际上是在使用我们的品牌,那就是对我们品牌的伤害。”
Wanda Group recently acquired a 100% stake in the U.S. Iron Man Company for a total of 650 million U.S. dollars, giving China the first ever ownership of an international top event. After the acquisition, Wanda Sports became the largest sports company in the world. Conference, Wanda Group Chairman Wang Jianlin stressed that China in the past reported that the campaign opened all the “triathlon,” the term, which is obviously a misunderstanding, “triathlon ” is now the term only owned by Wanda . “Because we have all the Ironman brand in China, so we have to do some more infringement guide .Now we all use the name of the triathlon, is actually using our brand, that is Damage to our brand. ”